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- 20th Oct 2026
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Premier Crafts is bringing award-winning bespoke design to a beautiful new Cullercoats showroom
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Premier Crafts has always been one of those businesses that just gets it.
The kind where you walk in, describe your dream kitchen or that bathroom you’ve been picturing for years, and somehow – they just know exactly what you mean.
For over 30 years, Premier Crafts has been doing exactly that for homes across the North East. And this month, they’ve done something rather exciting: opened a new showroom right in the heart of Cullercoats.
For the family behind the brand, this isn’t just a new address. It’s a love letter to a stretch of coastline they’ve always called home and an open invitation for a whole new community to come and see what bespoke really looks like in person.
A BUSINESS BUILT ON REPUTATION AND A PERSONAL CONNECTION
Premier Crafts has been transforming homes across the North East for over 30 years. From kitchens that become the genuine heart of family life to beautifully organised bedrooms and spa-like bathrooms, they’ve built their name on something refreshingly simple: doing exceptional work and treating every customer like a neighbour.
So, when the decision came to open a third showroom, Cullercoats felt like the obvious choice and not just for business reasons.
Jason, the owner of Premier Crafts, grew up in Cullercoats. He still has strong ties to the area. In many ways, opening here isn’t just a strategic move, it’s personal.
“We’ve been fortunate to work on so many beautiful homes throughout North Tyneside over the years,” the team explains.
“Cullercoats, Tynemouth and Whitley Bay, these are areas we already know and love. Opening a showroom here felt like a very natural next step, and in many ways, it feels like we’re bringing the business home.”
WHAT TO EXPECT WHEN YOU WALK THROUGH THE DOOR
The Cullercoats showroom is Premier Crafts’ flagship kitchen showroom and design centre, led by senior kitchen designer and project manager Aaron. And from the moment you step inside, the intention is clear: this is a place built for inspiration.
Expect beautifully designed room sets, carefully curated materials and displays that don’t just show you how a space looks, they show you how it works for everyday life. Whether you’re thinking about a calm, functional family kitchen, a cleverly organised bedroom or a bathroom that feels like a proper retreat, the showroom makes it easy to start picturing the possibilities.
There’s also a strong focus on lifestyle-led kitchen design, open-plan living and bespoke cabinetry solutions, all areas where Premier Crafts excels, thanks to their own in-house manufacturing facility.
DESIGN THAT GOES BEYOND THE SURFACE
One of the things that sets Premier Crafts apart is how they approach the design process itself. For many of us homeowners, it can be difficult to visualise how plans, samples and drawings will translate into real life – and that’s exactly where the showroom comes into its own.
Using advanced digital 3D design and a VR facility, you can see and feel how your new space will look before a single thing is fitted. It’s an immersive, collaborative process that takes the uncertainty out of big decisions and replaces it with genuine excitement.
The showroom itself carries this forward, allowing you to experience layouts, finishes, lighting and storage solutions in a much more tangible, inspiring way than a brochure ever could.
WHAT’S TRENDING (AND WHAT’S TIMELESS)
The Cullercoats showroom will also showcase some of the most exciting design ideas Premier Crafts is bringing to homes across the region right now. Expect to see innovative storage solutions, bespoke cabinetry details and thoughtful touches that make everyday life that little bit easier and a lot more beautiful.
Think hidden storage, integrated charging solutions, statement lighting, layered textures and carefully designed social spaces that invite people in. There’s a growing desire for homes that feel calm, timeless and highly functional, and Premier Crafts has always believed that the best design should feel personal, not trend-led.
“We focus on creating homes that feel right for the customer, rather than simply following what’s fashionable right now. The showroom will blend contemporary ideas with timeless design principles – because the best kitchens and bedrooms should still feel just as right in 20 years.”
MORE THAN JUST A KITCHEN – A COMPLETE HOME TRANSFORMATION
One of the lesser-known facts about Premier Crafts is just how much they can handle under one roof. As well as designing and installing kitchens, bedrooms and bathrooms, they can also manage the full building and renovation side of a project through their sister company – meaning clients can enjoy a genuinely seamless experience from concept all the way to completion.
That’s a huge relief for homeowners who’ve ever felt overwhelmed by the prospect of coordinating multiple tradespeople, managing timelines or simply not knowing where to start. At Premier Crafts, you don’t have to manage it alone.
“Beginning a renovation project can feel overwhelming,” they acknowledge. “But one of the biggest advantages of visiting the showroom is that customers quickly realise they don’t need to figure it all out themselves. We’re here to guide the whole process.”
FAMILY-RUN AND PROUD
Everything about the way Premier Crafts works comes back to their roots as a family business. They understand, better than most, that inviting a company into your home is a big decision, one built on trust, communication and the confidence that the people you choose genuinely care about getting it right.
Many of their customers come through word of mouth and five-star reviews. That’s not an accident. It’s the result of three decades of honest advice, thoughtful guidance and a team that measures success not just by how a finished space looks, but by how happy the people living in it are.
That same spirit will run through every appointment, every design consultation and every conversation that takes place in the new Cullercoats showroom.
A NEW CHAPTER FOR THE NORTH EAST
With showrooms now in Washington, Cleadon and Cullercoats, Premier Crafts is better placed than ever to support homeowners across the region – while keeping the personal, family-run experience that has always defined them.
For the Cullercoats community in particular, the arrival of this showroom means something quite special: a dedicated local space where homeowners can explore ideas, find inspiration and work with a team that doesn’t just know their area – they grew up in it.
“It allows us to continue helping more customers transform not just their kitchens, bedrooms and bathrooms,”the team reflects, “but the way they live in and enjoy their homes.”
If 2026 is the year you’ve been thinking about making a change, there’s no better place to start than right here, closer to home.
Visit the new Cullercoats showroom to book your free design consultation and start imagining what’s possible.
Showroom Premier Crafts, 3-5 St. Georges Road, Cullercoats NE30 3JX
Rachael Ellis
Head of Content
After gaining a first in her BA Media and Journalism degree at Northumbria University, Rachael worked at Newcastle’s leading regional newspaper with her stories being picked up in national and global newspapers. She spent two very successful years giving a voice to those communities across the North East who otherwise…
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