- Feel Good
- 3rd Jun 2026
- 0
- 0 minute
The Scottish seaweed collagen loved by Liz Earle and Emma Bunton is back in stock
With the collagen debate louder than ever, we caught up with Fran Chetham, resident nutritionist at Doctor Seaweed, to find out why their sell-out Collagen+ supplement is taking a different approach – and it’s gathered some famous fans.
If you’ve been anywhere near the wellness corner of the internet lately, you’ll know that collagen is having a moment – and not always for the right reasons. Recent BBC coverage and a growing number of experts have questioned whether many of the collagen supplements lining our shelves actually deliver on their promises, leaving consumers understandably confused about what’s worth their money and what’s simply good marketing.
We asked Fran to cut through the noise.
“As a nutritionist, I completely understand why consumers feel confused by collagen right now,” she says. “There’s a huge amount of noise online around whether collagen actually works, with recent BBC coverage and experts debating the effectiveness of many products on the market. My view is that not all collagen supplements are created equally. Formulation, dosage and the wider nutritional support around it matter enormously.”
So, what makes Collagen+ different?
“Rather than relying on collagen alone, we’ve taken a more holistic, nutrition-led approach,” Fran explains. “Collagen+ combines 5,000mg of sustainably sourced, MSC-certified marine collagen peptides with iodine-rich Scottish seaweed from our proprietary PureSea® Protect range.”
That iodine element is key. Iodine contributes to the maintenance of normal skin, while also supporting normal thyroid function, energy-yielding metabolism and cognitive function – making this far more than a one-trick beauty supplement. In fact, Collagen+ is the UK’s only collagen supplement with an EFSA-approved health claim for skin support via iodine.
“Skin health isn’t just about collagen alone,” says Fran. “Nutrients like iodine play a really important role in maintaining normal skin and supporting overall wellbeing. Iodine deficiency is becoming an increasing concern in the UK, particularly amongst women, and The Lancet recently highlighted that billions of people globally may not be getting enough essential micronutrients. So there’s a strong argument for choosing a supplement that works harder across the board.”
Celebrity fans and sell-out demand
It’s not just nutritionists who are impressed. Liz Earle – the beauty entrepreneur and wellbeing authority – and former Spice Girl Emma Bunton are both self-confessed fans of Doctor Seaweed’s Collagen+, which has sold out multiple times since launch due to demand.
“We’ve seen really strong repeat purchase behaviour,” says Fran. “I think consumers are becoming far more informed and sceptical – which is actually a good thing. People are questioning wellness trends more and looking for products with credible formulations and science behind them, rather than hype alone. I think that’s exactly what’s resonating here.”
Customers seem to agree. One reviewer said: “I’ve tried so many collagen products over the years but this is the first one I’ve consistently reordered. My skin feels more hydrated and I genuinely notice the difference in my hair and nails too.”
The collagen debate – and why quality matters
Collagen continues to be one of the fastest-growing categories within beauty and wellness as consumers increasingly focus on preventative wellbeing and healthy ageing. But as the market has grown, so has the scepticism.
“Many products on the market are underdosed, lack supporting nutrients or are marketed with unrealistic promises,” Fran explains. “What matters is the quality and source of the collagen, the dosage, consistency of use and the wider nutritional picture supporting skin health. Rather than positioning collagen as a miracle product, I see Collagen+ as a much more evidence-led and nutritionally balanced approach to supporting skin and wellbeing.”
It’s an approach rooted in marine science, not quick-fix wellness trends – and it’s clearly striking a chord.
How to use it
The key, as Fran points out, is consistency. Thankfully, because Collagen+ comes as a neutral-tasting powder, it fits easily into your daily routine – stir it into your morning coffee, add it to a smoothie or mix it into water.
Back in stock now
After selling out due to demand, Doctor Seaweed’s Collagen+ is now back in stock. If you’ve been looking for a collagen supplement that takes a more considered, nutrition-led approach to skin health and overall wellbeing – and one that’s got the backing of nutritionists, customers and a couple of very well-known faces – this one is well worth a look.
Doctor Seaweed is offering HLN readers 30% off Collagen+ by using the code HLN30. Click this link for the discount to be applied automatically to check out.
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