The missing mineral many women don’t realise they need — and why it matters more than ever

Many women spend years feeling off – low energy, brain fog and hormonal shifts that don’t quite add up. A sense that something isn’t right, without clear answers. Until now. Meet North East–based supplement brand, Doctor Seaweed.

For some, these symptoms appear alongside conditions like endometriosis. For others, they emerge during perimenopause or menopause. Too often, they’re dismissed as stress, ageing, or simply “one of those things”.

But for a growing number of women, the issue may be far more fundamental — a lack of essential nutrients that quietly support the body every day.

INTRODUCING SEAWEED — THE MINERAL WE’VE BEEN MISSING

Up to five billion people may be iodine-deficient worldwide – and the solution is simple: seaweed.

Iodine is a vital mineral found in seaweed that supports thyroid hormones, the body’s metabolic control centre. When iodine runs low, energy, mood, focus, temperature regulation and menstrual health can all suffer.

Low iodine can lead to fatigue, brain fog, low mood and feeling hormonally out of sync, even when blood tests appear normal. It’s the super mineral you never knew you needed – until now.

“Seaweed is the cleanest, most bioavailable source of iodine intake. It’s crucial for thyroid hormone production, energy metabolism, and cognitive function. Many people unknowingly fall short on iodine, so using a natural whole-food source makes complete nutritional sense,”

Nutritional therapist Francesca Chetham BSc (Hons), DipNT, mANP, beansproutnutrition.

This matters even more during perimenopause and menopause. As oestrogen drops, the thyroid can struggle to keep up, which is why fatigue, brain fog, low mood and weight changes often show up. Getting enough iodine helps support the thyroid at a basic level and can calm some of that hormonal chaos.

“What makes Endo+ different is that I was deeply involved in every step of the formulation process. It wasn’t just about combining clean ingredients — it was about creating something that truly meets the needs of women like me.”

- Carla Cressy, founder of The Endometriosis Foundation

Endo+ uses a two-capsule approach to tackle the issue at its root.
The first capsule delivers iodine-rich Scottish seaweed, combined with B-vitamins, selenium, zinc, and vitamin C — nutrients with EFSA-approved benefits for hormone regulation, energy metabolism, immune function and cognitive health.

The second capsule focuses on inflammation support, providing high-strength turmeric, standardised to 95% curcuminoids, paired with black pepper to boost absorption.

Two capsules. Two powerful actions. Foundational hormone support, backed by science.

EVERYDAY FOUNDATIONS STILL MATTER

For many, Pure Organic Seaweed is the daily foundation — a simple way to top up iodine.

Iodine supports thyroid hormones that drive energy, metabolism, mental clarity and skin health. Even mild deficiency has been linked to fatigue and brain fog, especially in women.

One clean ingredient. Daily support. A nutritional anchor you can build on.

“As a nutritionist, I prefer whole-food sources of nutrients — especially for minerals like iodine. Pure Organic Seaweed is sustainable, natural, and supports thyroid health in a way that aligns with how the body is designed to function. These capsules helped improve my teenage daughter’s energy levels and overall health. They’ve made a real difference.”

- Francesca Chetham.

This article is for general information only and is not intended to provide medical advice, diagnosis or treatment. Always speak to your GP or a qualified healthcare professional if you have an existing medical condition, are pregnant, breastfeeding or taking medication. Individual needs and responses can vary, and the experiences shared in this feature should not be taken as medical guidance.