- Feel Good
- 3rd Dec 2025
- 0
- 0 minute
Show Up Club: The new North East activewear brand that’s becoming a movement
- Advertisement Feature
Born in the North East and built for women everywhere, Show Up Club isn’t just another activewear label — it’s a full-on movement. Think confidence, community and clothing that actually fits real bodies.
After evolving from its former identity, Amazing Jane, Show Up Club has grown into something bigger, bolder and broader: a lifestyle built around women showing up exactly as they are.
Because here, it’s not just about leggings (even though they are buttery-soft and life-changing). It’s about movement, friendship, wellbeing — and creating a space where you feel like they really belong.
EVERYTHING YOU NEED TO KNOW
At Show Up Club, the belief is simple: the most powerful thing a woman can do is show up. For herself, for her people, and for the life she wants. But showing up isn’t always easy — especially if you don’t feel confident, supported or seen.
So they set out to change that.
The activewear is designed to make you feel good the second you pull it on. But the brand goes deeper than a great pair of leggings. It’s about the magic that happens when women come together, hype each other up and step into spaces they might not enter alone.
It’s texting your friend to say, “I’ll go to that class with you.”
It’s turning up to an event and instantly feeling like you’ve walked into a room full of friends. It’s showing your children what it means to show up for themselves.
Show Up Club is that space — a place with zero judgement and maximum good vibes. Activewear you want to live in. Events that feel like a warm hug. A community that lifts you higher. The dream is simple: that every time you wear it or join an event, you feel like you belong.
THE MOVEMENT
Show Up Club blurs the lines between fitness, lifestyle and friendship. They’re building a North East–born community that’s quickly spreading across the country — one run club, rave, fleece and friendship bracelet at a time.
And with a growing calendar of events and more women joining the movement every week, Show Up Club is fast becoming one of the region’s most exciting home-grown success stories.
WHAT’S COMING UP
Show Up Festive Run & Rave
Saturday 7th December
A festive 7k team run from Kult in Gosforth to Market Shaker. Think Christmas fancy dress, coffee, music and prizes. Fun, movement and glitter — what’s not to love?
Show Up Sunday Club: The Holiday Edition
Sunday 21st December
A cosy girl Christmas dream: private screening of The Holiday at Tyneside Cinema, hot chocolate, popcorn, festive gifts and Show Up pop-up shopping. Choose a 1pm matinee or 5pm twilight screening. And yes — it supports the iconic Tyneside Cinema charity.
Show Up Run & Ride: Nostalgia Edition
Saturday 10th January 2026
A collab with Sister Spin and Tribal Cycle featuring 90s and 00s bangers, switching between running and spinning. Scrunchies optional (but encouraged).
Show Up Sunday Club: Love The Skin You’re In
Sunday 18th January 2026
A self-care morning with a guided facial, Ibiza-style Pilates, skincare discovery and a nourishing brunch at Doxford Barns. The January reset you actually want.
Show Up Festival
Saturday 8th March 2026
A huge International Women’s Day weekend festival celebrating women with fitness sessions, workshops, talks, music and a female-led marketplace. Expect a landmark North East moment.
Rachael Ellis
Head of Content
After gaining a first in her BA Media and Journalism degree at Northumbria University, Rachael worked at Newcastle’s leading regional newspaper with her stories being picked up in national and global newspapers. She spent two very successful years giving a voice to those communities across the North East who otherwise…
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